What we do
There's no denying that, like other agencies, we know our stuff. But there are other things that make us unlike other agencies and these are what set us apart. One of those things is us - our team - a friendly bunch, who will go the extra mile to get the best results we possibly can. Together we bring experience, creativity and imagination, in an honest, ethical and approachable package.
We know what makes the media tick - we've worked on the inside! We can use this knowledge and understanding to get the best value and results for our clients. We listen to our clients. We find out what they want, develop ideas to help them achieve it, and put the ideas into practice - working seamlessly with them to deliver exceptional results.
Customer insight & strategic direction, getting under the skin of your business
As the saying goes, the customer know best. And at Press Ahead, we work hard to understand our clients' current activities, customers and markets, developing strategic marketing plans that help them to achieve exceptional results.
We're experts in all aspects of marketing and strategy. It's about anticipating and satisfying customer requirements, profitably. And we devise strategies that help our clients do just that; understanding what differentiates them from their competitors and putting in place marketing plans that are clear and easy to implement.
So whether it is research and consumer insight, restructuring for strategic change, or managing complex business projects, we have the skills and experience to deliver.
Media relations, full press office & crisis management
At Press Ahead, we understand the importance of reputation. And we work with our clients to ensure that theirs is the best it can be. Through proactive PR and issues management, we make certain that our clients get noticed for the right reasons - working with them to develop PR strategies that dovetail with their marketing plans, and then doing the hard work to make sure that we deliver the goods. We know what makes a strong story and the importance of amplifying this with the use of great photography.
Relationships are everything. We have great relationships with many of the right people, and where we don't, we build them. This allows us to secure positive, on-message editorial that delivers measurable results for our clients.
And we constantly work to further improve results - evaluating along the way and refining our approach in order to achieve even more.
Websites, e-zines & all types of social media
From Facebook and Twitter, to Linkedin and Foursquare, social media platforms are everywhere and it is no longer enough to just be aware of them.
Social media is becoming an increasingly important part of the marketing mix and, if used effectively, can be a powerful business tool. At Press Ahead, we use social media, and we understand it. We work with our clients to ensure that they develop fully integrated e-communications strategies that help them to engage and interact with customers directly, through these platforms.
Through proactive use of e-marketing and social media, and by monitoring general opinion and trending across platforms, we ensure that our clients unlock the potential that exists in social media, adding real value to traditional marketing communications.
We do not view e-marketing and social media as 'add ons', but as valuable and fundamental tools that can really enhance our clients' reputations.
Why not visit our blog to see what we really think about social media? http://wordsfrompressahead.blogspot.com.
Everything from brochures, newsletters & magazines to advertisements, websites & direct mail
Words are everywhere, so choosing the right ones is really important. We carefully craft our copy, thinking about its purpose and audience, and ensuring that every word we write is just right.
Whatever the subject, whatever the end use, our copy is well written, and well thought out. We work with our clients to understand the tone and style of writing that they need, and the key messages they wish to communicate, creating compelling copy that meets their needs.
At Press Ahead, writing is our bread and butter. Our team is made up of people with a passion for it. And every piece of writing we produce is read, and read again, before it reaches our clients, to make sure that we're absolutely happy that it is of the highest possible standard.
Multi-platform, value adding, targeted & creative
With a team that includes former media executives, we have the relationships, planning skills and tools to build high profile, impactful campaigns that get our clients in front of their customers, and noticed for all the right reasons.
Our approach is unique. We don't just book off the shelf. Instead, we create bespoke campaigns that are cohesive and precisely targeted. These packages of print, broadcast, outdoor, online and other media are tailored to produce the best possible results for our clients and deliver exceptional return on investment.
We know that media buying is about more than just buying media! It's about using the space in the most effective way, ensuring that in the split second available to capture a customer's attention, we do.
It's not just about the amount of space we secure, it's about the content; it's about the placement; it's about the context; and for our clients, it's about the added value we bring.
And, of course, the creative delivery is key. Through our network of highly skilled associates, we can provide concepts, design, artwork and print solutions as an integral part of our service.
Logistics, staging, design, PR... the whole show!
From bringing major consumer events like Summer Sundays to Durham streets, to arranging stakeholder events and briefings, we have planned and managed a whole host of events, for a range of clients, each with distinct needs and expectations.
Working with our clients to create events that meet their business objectives and appeal to their target audiences, we ensure every detail is taken care of. From the number of name badges, to the size of the stage, each and every aspect is carefully managed to make sure every event is a resounding success.
So, from developing creative ideas and providing project management support, to delivering PR and marketing to support events, we have the skills and expertise to ensure that everything runs smoothly, from planning right through to completion.
