Sunderland Partnership

The Sunderland Partnership is the city's Local Strategic Partnership (LSP). It brings together the public, private, community and voluntary sectors to work in unison to achieve success, encourage improvement, and tackle and overcome problems for the benefit of all citizens now and in the future.

Objectives

The objective of the project was to build the collateral needed to position Sunderland as a great place to live, work, study, visit, invest and do business.

Approach

Press Ahead produced the library of marketing and PR materials needed to build a campaign that will promote Sunderland as a great place to live, work, study, visit, invest and do business.

Results

As well as informing the marketing strategy, Press Ahead was responsible for: facilitating partner engagement - securing commitments from key Sunderland Partnership stakeholders that will be used in future phases of the campaign; building a collection of case studies - identifying and interviewing individuals who have stories that will resonate with people outside of the city and building these into case study features that could be used in either marketing or PR activity; and building a library of key facts that will support both the marketing and PR activity that will commence in the future.

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